Brad Klaus’ latest article on ‘MarketingProfs’ is titled “Five Impacts of Facebook’s Open Graph on Marketers in 2013”.

Klaus says, “The past decade has included a massive surge of improvements and advancements to the way consumers carry on their digital lives.

Here we are in 2012, everyone is connected, and everyone is sharing more and more online every day. Social networking sites reach 82% of the world’s online population—that’s 1.2 billion users worldwide!

Consumers have now become a brand’s most influential stakeholder, wielding the ability to influence friends and peers significantly more than advertisers can”.

Five Impacts of Facebook’s Open Graph on Marketers in 2013

MarketingProfs

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