The latest article on ‘Website Magazine’ is titled “Google+ Communities for Merchants”.

Allison Howen says, “Merchants tend to put the majority of their social resources into sites like Facebook or Twitter, but it might be time to shift some of that social focus to Google+.

This is because having a profile on Google’s emerging social network makes a brand more visible in the search results. In fact, a study from digital marketing and analytics provider Fathom reveals that only 24 percent of the brands on Millward Brown’s 2012 BrandZ list actually triggered a Knowledge Graph entry when searched for on Google, and the information for 92 percent of those entries came directly from Google+”.

Google+ Communities for Merchants

Website Magazine

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