The latest article on ‘MarketingProfs’ is titled “US Social Media Ad Spend to Reach $9.2B in 2016”.

The MarketingProfs’ team says, “Buoyed by emerging “native” ad formats, US social media advertising* revenues are forecast to reach $9.2 billion in 2016, up from an estimated $4.6 billion in 2012, a compound annual growth rate (CAGR) of 19.2% over the five-year forecast period, according to BIA/Kelsey’s US Local Media Forecast.

Social “native” ads are expected to grow faster than display over the forecast period (26.0% vs. 15.2% CAGR)”.

US Social Media Ad Spend to Reach $9.2B in 2016

MarketingProfs

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