‘Outside In Holiday Promotion (Part Two) — Book Giveaway!’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Outside In Holiday Promotion (Part Two) — Book Giveaway!”.

Kerry Bodine says, “What simple innovation brought billions in new investments to Fidelity? What basic misunderstanding was preventing Office Depot from achieving its growth potential? What surprising insights helped the Mayo Clinic better serve both doctors and patients? The solution in each case was a focus on customer experience, the most powerful — and misunderstood — element of corporate strategy today. Your gut already tells you that customer experience is the key to business success. Now you can prove it. Based on fourteen years of research, Forrester’s new book Outside In offers a complete roadmap to attaining the experience advantage”.

Outside In Holiday Promotion (Part Two) — Book Giveaway!

The Forrester Blog