‘Small Businesses Tepid on Social Media, Prefer WOM and Advertising’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Small Businesses Tepid on Social Media, Prefer WOM and Advertising”.
The MarketingProfs’ team says,“Only one-third (35%) of small business owners cite social media as a beneficial tactic for their business, though views about the usefulness of social marketing vary by industry, according to a survey from Hiscox.
Among surveyed small business owners, tactics such as word-of-mouth referrals (79%) and advertising (44%) rank ahead of social media in overall business benefit”.
Small Businesses Tepid on Social Media, Prefer WOM and Advertising
MarketingProfs
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