The latest article on ‘MarketingProfs’ is titled “Social Media Disconnect: Are Marketers Out of Touch?”.

The MarketingProfs’ team says, “Though consumers and marketers are fairly aligned in their focus on Facebook—similar proportions of each segment use the social networking site—marketers tend to be out of synch with their audiences regarding the use of other popular social channels, according to a study by Pitney Bowes Software.

The new study reveals a disconnect between brands’ eagerness to market via social media and consumers’ attitudes about receiving messages via social channels”.

Social Media Disconnect: Are Marketers Out of Touch?

MarketingProfs

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