The latest ‘Econsultancy’ blog post is titled “The power of negativity in content marketing”.

Doug Kessler says, “You know what I hate more than anything? I hate the people who won’t let me hate.

Here’s why Polyanna Positiveness is a bad thing for content marketing.

Of all the objections that I hear as a content marketer, one really sticks in my craw: “It’s too negative”.

And I hear it ALL the time”.

The power of negativity in content marketing

‘Econsultancy’ Blog

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