MarketingSherpa has released a case study titled “Content Marketing: 172% ROI for online retailer’s high-powered blog”.

Adam Sutton says, “Blogging is one of the most popular tactics in content marketing and SEO. Unfortunately, it’s also one of the most difficult. Many companies struggle to earn a clear ROI, so blogs tend to receive the short end of the budget.

ZAGG, an online retailer, knows its blog results in sales, as it earns 172% ROI and 10% of the company’s site traffic. In this article, you’ll see what it takes to earn great results with a blog, how this company drives ROI, and why it writes posts for its audience, not for search engines”.

Content Marketing: 172% ROI for online retailer’s high-powered blog

MarketingSherpa

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