‘How do you create a marketing function fit for the future?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “How do you create a marketing function fit for the future?”.

Ashley Friedlein says, “This was the question a newly-appointed CMO asked me recently. It’s a tough question. Almost as tough as the “What does good look like?” question we get asked all the time in the realm of digital marketing and ecommerce where reliable benchmarks or accepted best practice are hard to come by. 

The challenges and opportunities around the future of the marketing function are well known”.

How do you create a marketing function fit for the future?

‘Econsultancy’ Blog