‘The 5 Factors That Most Influence Your Sender Reputation’ – Aweber Blog

The latest ‘Aweber’ blog post is titled “The 5 Factors That Most Influence Your Sender Reputation”.

Crystal Gouldey says, “It’s the holiday season, which means you’re busy crafting the perfect emails in hopes to drive up sales.

But what if your emails don’t make it to the inbox? Deliverability concerns often get pushed aside, but Return Path reported that 20% of legitimate, non-spam emails will never reach the inbox.

You want to avoid being in that 20%. According to Return Path, you hold a lot of power needed to control that, as most deliverability problems are based on sender reputation. We’ll look at the five main factors that affect reputation and what you can do to help yourself“.

The 5 Factors That Most Influence Your Sender Reputation

Aweber Blog