The latest ‘Econsultancy’ blog post is titled “Will 2013 be the year of native advertising? [infographic]”.

Patricio Robles says, “Digital channels continue to provide advertisers with an ever-growing number of options for marketing to consumers, but there’s a problem: many of their messages don’t get through.

Many consumers, bombarded by ads, many of which they see as annoyances, have blinded themselves to certain types of ad units, and some, in an attempt to squash ads altogether, have turned to ad blocking software. Coupled with poorly-placed units, advertisers often have no idea how many of their ads have actually been viewed or were even viewable, prompting calls for viewability standards.”.

Will 2013 be the year of native advertising? [infographic]

‘Econsultancy’ Blog

Sharing is caring