The latest ‘Wordtracker’ blog post is titled “How to improve your link request success rate”.

Julie McNamee says, “One of the highlights of London’s LinkLove conference in 2012 was Mike King’s talk on outreach email analysis (much of it manual) that had been carried out by his company iAcquire on 300,000 outreach emails. Here are some of the tips he passed on on what to incorporate into your link building requests …

Salutation

As you would expect, using your link prospect’s first name made a difference to closing the deal – 6.52% requests were successful when using it, which is 2.41% higher than when not personalizing the email. So do take the trouble to find that name – contact details can be gathered from your prospects’ websites using Wordtracker’s Link Builder tool“.

How to improve your link request success rate

‘Wordtracker’ Blog

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