‘Abusing the Facebook Attention Chain for Negligible Brand Gain′ by Jay Baer

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “Abusing the Facebook Attention Chain for Negligible Brand Gain″.

Baer says, “It’s now accepted wisdom that successfully getting fans to engage with your brand’s missives on the Facebook platform has a linear impact on impressions due to the EdgeRank algorithm.

When you accumulate disproportionately numerous likes, comments and shares on a post, Facebook shows that post to a larger percentage of your fans. Further, because the EdgeRank framework is inherently a self-fulfilling prophecy, fans that like, comment or share post A will almost assuredly see your subsequent Post B”.

Abusing the Facebook Attention Chain for Negligible Brand Gain

Jay Baer’s ‘Convince & Convert’ Blog