The latest ‘Econsultancy’ blog post is titled “Does your company overestimate the value of an email address?”.

Patricio Robles says, “It may not be the new kid on the block, but email is, for many companies, one of the most effective and profitable digital marketing channels.

It’s not hard to understand why: an email address, like a physical address or phone number, gives companies a means to connect with a known individual across time and space, making it a compelling medium for relationship-building”.

Does your company overestimate the value of an email address?

‘Econsultancy’ Blog

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