The latest article on Mark Ling’s ‘Affilorama’ blog is titled “How to Harness the Zero Moment of Truth in Your Affiliate Business”.

James Agate says, “According to Google “Whether we’re shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. We call this online decision-making moment the Zero Moment of Truth — or simply ZMOT.” (Source)

In essence we are talking about the internet having created an additional moment of influence”.

How to Harness the Zero Moment of Truth in Your Affiliate Business

Mark Ling’s  ’Affilorama’ Blog

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