‘Promise vs. Intrigue: What is the most effective way to word a subject line?’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Promise vs. Intrigue: What is the most effective way to word a subject line?”.

Daniel Burstein says, “I could have made the title of this blog post, “Subject Line Testing: How we achieved a 48% lift from a split test.”

That is the challenge you face with your subject lines, as well. Should you make a promise? Or should you intrigue your audience? This is a perfect opportunity for you to do a little A/B testing and to see what resonates most … which we did recently for aMarketingExperiments Web clinic invite”.

Promise vs. Intrigue: What is the most effective way to word a subject line?

MarketingExperiments Blog