The latest ‘SEOmoz’ blog post is titled “Leveraging Irrationality for Client and Stakeholder Buy-in”.

Mike Tekula says, “On the agency side of SEO, B2B sales is the drive of our business engine. In-house, we’re often pitching up the chain to get budget and buy-in for our work. Whichever side of the SEO line you fall on, it’s time to start leveraging the psychology of irrationality for your pitches and success”.

Leveraging Irrationality for Client and Stakeholder Buy-in

SEOmoz

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