Janrain has released the ‘Definitive Guide to User Management’.

The Janrain team says, “The shift to a Social Web will see traditional demographics like age, gender and geography replaced by more behavioral profiles made up of interests, friends, habits, and brand affinities. These traits, long coveted by marketers, have always been hard to obtain and even harder to utilize … Until now.

This in-depth 24-page guide, will help you discover how to:

  • Simplify the login process & quickly create engaging experiences
  • Improve conversion rates & data quality with social login
  • Increase qualified site traffic through social sharing
  • Improve marketing campaign ROI through personalization and targeting with social data
  • Analyze your login software implementation to optimize for future success
  • Implement an effective user management strategy using proven methods from case study examples
  • …and more!”

Janrain’s ‘Definitive Guide to User Management’

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