The latest article on ‘Website Magazine’ is titled “Visual Stimuli and Product Selection”.

Pete Prestipino says, “Web-based retailers in operation today must find new and unique ways to make products stand out to potential customers as those prospective buyers sift through ever-greater amounts of information. And it may be as simple as tweaking the contrast and brightness on product images – at least when there is an abbreviated amount of time.

A recent Caltech/Eyequant study has found that consumers are actually more likely to choose a product with the most visual impact over their actual personal preference when distracted or in a rush, and when confronted with a similar range of choices”.

Visual Stimuli and Product Selection

Website Magazine

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