The latest ‘Econsultancy’ blog post is titled “Email is most important channel for driving Christmas sales: infographic”.

David Moth says, “Email is considered to be the most important channel for driving online sales this Christmas, according to a survey of marketing professionals by eCircle.

More than 40% of respondents said email is ‘very important’ for driving sales, followed by SEO and SEM (both 33%).

In comparison, social media is considered to be the fourth most important channel with 20%.

This tallies with data from the Econsultancy / Adestra Email Marketing Census“.

Email is most important channel for driving Christmas sales: infographic

‘Econsultancy’ Blog

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