‘How Red Bull Takes Content Marketing to the Extreme’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “How Red Bull Takes Content Marketing to the Extreme”.

James O’Brien says, “The button is five stops in, counting from the left on the homepage of RedBull.com. Along the smaller of two navigation bars, it’s sandwiched between “Audio” and “Games.” There it is, the fifth one: “JUST EPIC.”

In a sense, the channel embodies Red Bull’s entire marketing approach. You want to click it. Youhave to see what it is. What is this epic stuff?!”.

How Red Bull Takes Content Marketing to the Extreme

Mashable.com