The latest article on ‘The Forrester Blog’ is titled “Our B2B Marketing Tactics Survey on Revenue Acceleration has Several Surprises”.

Peter O’Neill says, “This month, we have been studying the returns from our Q4 2012 US And Europe B2B Marketing Tactics And Benchmarks Online Survey of more than 328 B2B demand management marketers in the US and Western Europe. We asked a total of 34 questions, covering the revenue acceleration tactics that marketers deploy and in which lead-to-revenue process phase; how effective these tactics were in terms of conversion rates across the L2R processing; and several other questions about resources. We also asked about their progress in adopting various systems of marketing automation software. Lori Wizdo presented some of this data in her Webinar on November 20which Forrester clients can replay”.

Our B2B Marketing Tactics Survey on Revenue Acceleration has Several Surprises

The Forrester Blog

Sharing is caring