The latest post on ‘Mashable’ is titled “10 Ways Brands Will Win With Content Marketing in 2013”.

Shafqat Islam says, “When Felix Baumgartner jumped from the edge of space, it represented a watershed moment for content marketing. With 8 million people watching live, Red Bull showed the world that the “brands as publishers” movement was here to stay.

As we look forward to 2013, it’s not just consumer brands that will lead the way. Corporate andB2B brands are investing millions of dollars into content-marketing campaigns that help generate leads, bolster their reputations as thought leaders and help inform and engage their customers. In the year 2013, marketers will break through with innovative content-marketing strategies”.

10 Ways Brands Will Win With Content Marketing in 2013

Mashable.com

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