‘Five big B2B content marketing mistakes’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Five big B2B content marketing mistakes”.

Patricio Robles says, “In 2011, marketers began saying that “content marketing is more important than advertising” and given the growth of content marketing in 2012, it would appear that they meant what they said.

And not just in the consumer space. Although selling content marketing to leadership has been a challenge for some B2B marketers, the use of content marketing at B2B organizations is growing rapidly”.

Five big B2B content marketing mistakes

‘Econsultancy’ Blog