The latest ‘Econsultancy’ blog post is titled “The five best free content marketing ebooks from 2012”.

Juliet Stott says, “The ebook is a content marketer’s best friend.  Not only does it allow you to become a publisher, where you can have your own editorial agenda, it gives you a platform to become a thought leader in your field.  

It has the added benefit of generating in-bound leads on a large scale. For instance, Eloqua attributed a large percentage of its new business to the prospects that downloaded a series of its free ebooks.

Whilst writing and researching our first ebook I came across some excellent examples that I wanted to share with you”.

The five best free content marketing ebooks from 2012

‘Econsultancy’ Blog

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