MarketingSherpa team has published an article titled “B2B Marketing 2012: A review of MarketingSherpa case studies and how-to articles about content marketing, event marketing, and gamification”.

David Kirkpatrick says, “Taking a look back at MarketingSherpa B2B articles from 2012, this year-end recap offers how-to articles and case studies covering content marketing, event marketing, social media marketing, mobile marketing and gamification.

Read on to find insights from your marketing peers and industry experts on some of the most pressing B2B topics right now. In 2012, content proved to be king, but a traditional channel in event marketing found room for upgrades. Additionally, social, mobile and gamification are increasingly important parts of the B2B marketing landscape”.

B2B Marketing 2012: A review of MarketingSherpa case studies and how-to articles about content marketing, event marketing, and gamification

MarketingSherpa

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