‘Consumer Marketing 2012’ – MarketingSherpa Article
MarketingSherpa team has published an article titled “Consumer Marketing 2012: App store ranking, Facebook apps, automating paid search, optimization and database management”.
David Kirkpatrick says, “This week’s MarketingSherpa Consumer Marketing Newsletter closes out 2012 by recapping some highlights from this year’s consumer marketing case studies and how-to articles. Inside, we present three stories that illustrate five important B2C lessons learned in 2012.
This article covers tactics and strategies across a number of B2C marketing channels, including social media with Facebook apps, testing and optimization, automating paid search efforts, and why database management is a B2C tactic”.
Consumer Marketing 2012: App store ranking, Facebook apps, automating paid search, optimization and database management
MarketingSherpa
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