The latest article on ‘The Forrester Blog’ is titled “The Holiday Shopping Season Hasn’t Ended Yet: The Chinese New Year Is Coming To Town”.

Bradford Holmes says, “We have just celebrated Christmas, but I’m increasingly looking forward to the Chinese New Year as this will be my first time spending the Chinese New Year in China in 12 years!

Reading the reports on how much US consumers spent this year during the holiday month made me reflect on what Chinese consumers do during their single most important holiday of the year — and how they spend their money. While the Chinese New Year is traditionally about celebrating the New Year with friends and family, in recent years an increasing number of people have chosen the unconventional route and used this time to visit other countries. According to Ctrip.com (quoted bySina Finance), more than 50% of the packages to the US, Middle East and Africa, and Australia were booked two months before the Chinese New Year”.

The Holiday Shopping Season Hasn’t Ended Yet: The Chinese New Year Is Coming To Town

The Forrester Blog

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