‘A Lack of Social Media Cohesion’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “A Lack of Social Media Cohesion”.
Pete Prestipino says, “New research from eCommerce and digital marketing company Acquity Group reveals that more than 75 percent of brands lacked a cohesive social media presence across the major platforms.
Results from the agency’s 2012 Brand eCommerce Audit, which evaluated Interbrand’s 2012 Best Retail Brands on customer engagement across major digital channels, indicated that while every brand on the list (except one) had a Facebook page, and 45 out of 50 are on Twitter, only 12 of the brands had a cohesive presence across all five of the major social networks that were analyzed ( Facebook, Twitter, Instagram, Pinterest and YouTube”.
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