MarketingSherpa has released a case study titled “B2B Social Media: Intuit grows Facebook audience 22%, extends reach 5x”.

Adam Sutton says, “Some B2B marketers doubt the power of social media. It’s a consumer marketing tactic, they say. The Intuit marketing team proved otherwise in a campaign that combined mobile training and a social contest.

The team’s Facebook “Likes” increased 22% in the first week, and customers were twice as likely to recommend an Intuit product after the training. See how the team organized the contest and increased its Facebook reach by five times”.

B2B Social Media: Intuit grows Facebook audience 22%, extends reach 5x

MarketingSherpa

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