‘Why YouTube advertising is worth another look’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Why YouTube advertising is worth another look”.
Alistair Dent says, “YouTube is the most social of Google’s channels. `if you’re targeting niche markets, it can work well to drive targeted traffic to your site, for fairly low cost.
So much has changed on YouTube in recent months that it’s really worth another look for PPC.
It’s also fairly straightforward: the hardest part is creating the video. Even that can be simpler than you think. You don’t always need a professional videographer, or a huge budget”.
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