The latest ‘SEO Book’ blog post is titled “Getting Your Pricing Right”.

Peterd says, “How do you best determine the price to charge customers?

Do you look at the competition and price the same as they do? Undercut them a little? What happens if you do undercut them, then the customer still demands further discounts?

Pricing can be difficult to get right. We don’t know exactly how much the other party is prepared to pay, but we need customers in order to sustain and grow our businesses. So how do we ensure money is not left money on the table, yet we still make the sale?”.

Getting Your Pricing Right

SEO book

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