Marketo has released the ‘Beyond B2B Email Marketing’ guide.

Marketo team says, “Email is still the king of outbound marketing – and a channel B2B marketers can’t afford to ignore. Find out how to get even more out of your email strategies by incorporating automation into your marketing mix.

This guide is broken into sections:

  • Why email still works
  • When email doesn’t work
  • 5 ways an outdated email platform can hold you back
  • How your email marketing systems should be integrated into other marketing & sales platforms
  • How marketing automation works with email marketing”.

Marketo’s ‘Beyond B2B Email Marketing’ Guide

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