‘5 Social Media Biz Strategies You’ll See This Year’ – ‘Mashable’

David Mielach says, “The way businesses use social media in 2013 will change the way customers and companies interact on the medium. According to social intelligence firm newBrandAnalytics, here are some of those changes.1. Goodbye, Surveys: “Many of the more progressive brands have already decided to eliminate surveys and instead focus on social feedback as their primary source for customer experience information,” said Kristin Muhlner, CEO of newBrandAnalytics.

2. Industrial Espionage Is now Legal and Free: “In 2012, we saw the hot brands usingcompetitive data in new, previously unimagined ways,” Muhlner said. “We predict that more than one-third of businesses adding products or menu items will be inspired by their competition’s online customer feedback.””.