‘The CEO’s Social Media Strategy: Ignore It [Infographic]’ – ‘ReadWrite’
The latest post on ‘ReadWrite’ is titled “The CEO’s Social Media Strategy: Ignore It [Infographic]”.
Cormac Foster says, “Zeno Group‘s 2012 Digital Readiness Survey revealed a striking truth: businesses are burned out on social media, too.
For all the lip service paid to social media marketing and all the “New Media Marketing” hires on LinkedIn, it seems that a lot of businesses are coming around to the idea that social media actually might not be very important. Generally, the survey found that smaller businesses (those with fewer than 10,000 employees) and business-to-business (B2B) companies were less likely to engage with their customers via social media. In fact, 43% of B2B companies admitted that their CEO ignores online reputations altogether”.
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