‘Is Cookie Rejection Ruining Analytics Data?’ – Web Marketing Today
The latest ‘Web Marketing Today’ blog post is titled “Is Cookie Rejection Ruining Analytics Data?”.
The ‘Web Marketing Today’ team says, “The ability of web users to opt out of being tracked threatens analytics data. This is what happens when a user’s browser rejects cookies that are set by an analytics vendor, such as Omniture and Google Analytics. The entire discipline of web analytics is premised on cookies working”.
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