‘Mobile Marketing: 59% did not perform any mobile testing or optimization’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “Mobile Marketing: 59% did not perform any mobile testing or optimization”.
Daniel Burstein says, “According to the 2012 Mobile Marketing Benchmark Report, only 13% of marketers are conducting mobile testing …
Q: What mobile marketing optimization efforts were utilized by your organization in 2012?
And yet …
Marketers also told us they think mobile devices are changing customer behavior”.
Mobile Marketing: 59% did not perform any mobile testing or optimization
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