The latest article on ‘MarketingProfs’ is titled “Optimize Email for Abandoned Carts [Slide Show]”.

Christian Gulliksen says, “Your customer came thisclose to making an online purchase, but—for some reason—abandoned her cart before finalizing the sale. How should you follow up? According to SaleCycle, successful conversions depend on three key factors:

  1. Timing: How long should you wait before sending an email?
  2. Tone: Which subject lines motivate customers to open your message?
  3. Content: What convinces customers who abandon carts to make a purchase?”.

Optimize Email for Abandoned Carts [Slide Show]

MarketingProfs

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