‘Personalisation is key theme in Morrisons’ first foray into ecommerce’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Personalisation is key theme in Morrisons’ first foray into ecommerce”.

David Moth says, “When Morrisons bought Kiddicare in 2011 one of the main motivations was to take advantage of the latter’s expertise in ecommerce.

Despite the fact that Morrisons is the UK’s fourth biggest grocery retailer, it still doesn’t sell groceries online.

However Morrisons finally took its first foray into ecommerce towards the end of last year with the launch a new Wine Cellar business”.

Personalisation is key theme in Morrisons’ first foray into ecommerce

‘Econsultancy’ Blog