‘The Most Valuable Lesson a B2B Marketer Will Ever Learn′ by Jay Baer
Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “The Most Valuable Lesson a B2B Marketer Will Ever Learn″.
Baer says, “As a journeyman marketing writer, my job is to simplify stuff. It often works like this: I go into a meeting. My client invited a number of others because they really know the product and the market. These are experts. After the handshakes, card swaps and small talk, I go into listen mode. My digital”.
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