‘Five Ways SMBs Can Track the ROI of Social Media Ads’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Five Ways SMBs Can Track the ROI of Social Media Ads”.
Irv Shapiro says, “Twitter’s announcement in 2012 that it would partner with American Express to expand its advertising program for small businesses is just one example of the trend toward increased social media ad spend.
By providing small businesses easier access to “promoted tweets” and other advertising opportunities, Twitter has leveled the playing field in an advertising space that until now had been dominated by large, global brands”.
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