The latest ‘MarketingExperiments’ blog post is titled “A/B Testing: Split tests are meaningless without the proper sample size”.

Daniel Burstein says, “A/B testing can be extremely influential. Heck, it even convinced the leader of the free world to send some curious emails (“It doesn’t have to be this way”).

This is because numbers are powerful. Seeing one call-to-action button receive a clickthrough of 10% while another button only receives 8% is pretty convincing.

Just know this …

Numbers can be misleading, as well. And one of the most frequent mistakes I see inexperienced testers make is not having a sufficient sample size”.

A/B Testing: Split tests are meaningless without the proper sample size

MarketingExperiments Blog

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