‘Consumer Reviews in the Engagement Era’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “Consumer Reviews in the Engagement Era”.
The ‘Website Magazine’ team says, “How much influence do reviews from consumers have on the purchasing decisions of other consumers? Turns out, quite a bit, according to the recently released “Buy It, Try It, Rate It” study from Weber Shandwick.
The majority of potential consumer electronics purchases (65 percent) for example are inspired by a consumer review to select a brand that “had not been in their original consideration set” according to the report”.
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