The ‘MarketingSherpa’ team has published a video ‘In the Year 2013: Email marketing technologies and tactics of the near future’.

Five industry experts from Yahoo!, Silverpop, MECLABS, Other Inbox and Rabbit eMarketing sit down at Email Summit 2012 to brainstorm about what email marketing will look like in the near future. Covering four buyer personas, actionable advice is offered for reaching each of them.

Mobile, in-line video, privacy legislation, dynamic content and social media integration are all discussed in this 40-minute session.

‘In the Year 2013: Email marketing technologies and tactics of the near future’ Video

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