‘45 Ways to Improve Your Digital Strategy in 2013, Part One’ – ‘Business 2 Community’ Article

Megan Leap says, “2013 presents exciting growth and opportunity in digital, as marketers continue to shift their offline budget to more quantifiable, online channels. According to a report released by ZenithOptimedia, Internet advertising is forecasted to grow by 14.6% in 2013, while traditional media will only grow by 1.7%, and digital advertising is predicted to make up about a quarter of all media spending by 2015. It’s clear that now is the time to learn how to weave online channels together to create a 2013 digital strategy built to deliver an optimal brand experience”.