ExactTarget has released an ebook titled “The Key to Successful Cross-Channel Marketing”.

The ExactTarget team says, “Consumers today have a myriad of options when it comes to interacting with your brand across channels. Are you taking advantage of the right technology to make your cross-channel programs successful?

In this commissioned study conducted by Forrester Consulting on behalf of ExactTarget, The Key to Successful Cross-Channel Marketing, you’ll discover the everyday practices of today’s most advanced cross-channel marketers, including how to:

  • Adopt an integrated technology platform
  • Lobby for more technology budget
  • Organize for collaboration“.

ExactTarget’s ‘The Key to Successful Cross-Channel Marketing’ eBook

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