‘Fact or Fiction: Native Ads are Just Jargon and PR is Irrelevant’ – ‘Business 2 Community’ Article

Ryan Wilson says, “As you have probably heard, native ads are a big buzz word in online marketing and media these days. If you have heard the term, but don’t really know what native ads are then here is a definition: they are sponsored advertisements that appear like content on a publisher’s site. They are ads that don’t interrupt the user experience because they are embedded into or seamlessly integrated within the existing user experience. This could be extremely valuable in markets like the US where consumers are becoming callous to ads and learning which areas of websites to avoid looking at in order to not be subjected to further advertising. Some common examples of native ads include”.