‘3 in 4 Say Claims in Ads Are Exaggerated’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “3 in 4 Say Claims in Ads Are Exaggerated”.
Lenna Garibian says, “More than three in four consumers say most of the claims that brands make in advertisements are somewhat exaggerated (57.4%) or very exaggerated (19.0%), according to a study by Lab42. Only 2.8% of consumers surveyed say the claims in various ads are very accurate”.
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