‘A/B Testing: Changing 3 words results in 43% increase in funded accounts’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “A/B Testing: Changing 3 words results in 43% increase in funded accounts”.
Daniel Burstein says, “A recent MarketingExperiments Web clinic featured the following experiment …
Background: This test was implemented in the secure section of a large financial institution’s website. The offer was an up-sell for a savings account.
Goal: To increase approved and funded savings accounts
Primary Research Question: Which link copy will result in the highest impression to funded account rate?”.
A/B Testing: Changing 3 words results in 43% increase in funded accounts
MarketingExperiments Blog
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