‘Social Media Marketing: Conversion and Testing’ – ‘Business 2 Community’ Article

Angela Hausman says, “Conversion is the name of the game in social media marketing and is at the heart of efforts to measure the ROI (Return on Investment) from your social media marketing campaign. And, testing is the key to optimizing your conversions. In this post, I’ll discuss these 2 critical elements of a successful social media marketing program.

Tracking Conversion

Conversion is really the name of the game in social media marketing – as in traditional marketing. Having folks visit, Like, share, etc is only important if they actually buy your stuff, request more information, sign up for your list, request a demonstration or take some other action that will ultimately result in increased ROI – termed conversion”.